Deadpool & Wolverine Activation

For the Deadpool & Wolverine activation at Shaw House, I led the design direction, oversaw the creative process, and managed the project from concept to execution. The installation featured several interactive backdrops designed to immerse fans in the Marvel universe, along with a central island showcasing life-sized figurines of the iconic characters. Beyond shaping the creative vision, I ensured the project stayed on track and aligned with client expectations — balancing bold, visually striking design with logistical feasibility. The result was an engaging, high-impact experience that brought the characters to life and created memorable photo opportunities for visitors.